All good equipment salespeople become experts on the products that they sell. They take the time to understand how their product works and what it can do. They know the specifications, applications, capabilities, speed, integration and every other facet of the solution. They can rattle off the key points of the solution from memory, and take pride in understanding how it can benefit their customers. When a potential sale is identified, sales professionals invest significant time in moving to the next step. From initial call, to needs analysis, and on to a demonstration and possibly a trial in the customer’s environment, a very precious commodity, sales time, is used.
In today’s society it is more important than ever to maintain a strong social media presence. Time Magazine cites that in 2015 there were over 3.2 billion internet users, which is 43% of the global population. Having various social media accounts is almost a requirement for companies in order to maintain relevant and competitive within their respective industries. Listed below are several ways to maximize your presence within each social media outlet.