Conferences, networking events, sales calls and business meetings (in and out of the office) all require a level of “icebreaking” that comes in the form of small talk. It doesn’t matter if you are in sales or not, some people love it and others hate it. This type of conversation is an important element of our culture, and is a first step to creating deeper relationships with the people we interact with.
Every year companies look forward to trade shows specific to their industry. It’s a time to strengthen current relationships, network for potential new business, and learn about upcoming trends. While these gatherings give your company the opportunity to market its name, the costs of attending any show can challenge the potential return on investment. Whether you’re attending or exhibiting an industry show, here are a few things to consider to ensure your experience is a successful one.