February 22, 2019 – (New York, NY) GSG Financial, a leading captive equipment finance company, announced today that GSG financed record originations of $117 million in 2018. The growth came from both captive and captive outsourced equipment as GSG expanded its major account program. With the launch of GSG Asset Management and Remarketing (GSG AMR), GSG saw significant interest from third party lessors for asset management services and was able to exceed 200% of residual realization on its own portfolio.
GSG has an extremely diversified customer portfolio which includes customers of all sizes- from mom-and-pop shops to large universities. At GSG our foremost core value is to put Customers first, there are certain customers however that we have built an exceptionally strong relationship with, who we like to refer to as Major Accounts. A Major Account customer has a particular profile – it is a customer who sends in recurring equipment lease requests. In order to accommodate the influx of schedule requests, GSG utilizes a process for Major Accounts unlike other “one-off” schedules. This process is flexible and is adapted to fit the needs of each individual account, but the core of this process is relatively standard.
Doing the job of accounts receivable/collections is not only about making a few phone calls, it’s also about being able to do a little investigating, changing the collector image, and following up. Although we love those perfect paying customers, the past due ones can’t be avoided. As in any job, organization is key.