GSG Financial, one of the nation’s leading captive equipment finance companies, announced that it has launched a new business unit focused on providing material handling asset management and remarketing services. The new business unit, called GSG Asset Management and Remarketing (“GSG AMR”), is already supporting equipment finance companies to help them regain control of the asset lifecycle on their material handling portfolio.
All good equipment salespeople become experts on the products that they sell. They take the time to understand how their product works and what it can do. They know the specifications, applications, capabilities, speed, integration and every other facet of the solution. They can rattle off the key points of the solution from memory, and take pride in understanding how it can benefit their customers. When a potential sale is identified, sales professionals invest significant time in moving to the next step. From initial call, to needs analysis, and on to a demonstration and possibly a trial in the customer’s environment, a very precious commodity, sales time, is used.